MidwestWeb
About us

Midwest roots. Startup speed.

We started Midwest Web Solutions because founders deserve agency-quality design without agency-sized timelines or price tags.

Our story

Midwest Web Solutions was founded in La Crosse, Wisconsin, on a simple belief: the best web agencies shouldn't be reserved for companies with enterprise budgets.

We'd spent years building for large agencies and watched founders get priced out of good design, or worse, get design without the engineering discipline to back it up. So we built the team we wished existed when we were shipping our own first products — senior, small, and fast.

Today we work with founders across the country, but we've kept the part that matters: every project gets our full attention, a fixed quote, and a team that answers the phone.

Modern office workspace with desk and plant
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What we believe

The principles behind every project.

Craftsmanship over shortcuts

We'd rather ship a week later with work we're proud of than hit a date with something we'd have to apologize for.

Straight talk, fixed quotes

No scope creep, no surprise invoices. You know the price and timeline before we start — and we stick to it.

Built to last, not just to launch

We write code your future team can read, and design systems that scale past your first version.

Founder-speed turnaround

We know every week a launch slips is a week of runway. We move fast without treating quality as optional.

The team

Small on purpose.

A senior team means fewer handoffs, faster decisions, and no juniors learning on your dime.

JR

Jonah Reinholt

Founder & Lead Engineer

15 years building for startups, from first prototype to Series C. Leads engineering on every project.

MK

Maren Kessler

Design Director

Former product designer at two YC startups. Obsesses over typography, spacing, and motion detail.

TB

Theo Bracknell

Senior Full-Stack Engineer

Ships the dashboards and integrations behind our web app builds. Next.js and databases, mostly.

DW

Dana Whitcombe

Project & Client Lead

Keeps every engagement on schedule and every client in the loop, from kickoff to launch day.

Let's build something worth launching.

Tell us about your project and we'll respond within one business day with next steps and a fixed quote.